diff --git a/src/components/DropdownMenu.svelte b/src/components/DropdownMenu.svelte
index c2c64e8..b0ff7cb 100644
--- a/src/components/DropdownMenu.svelte
+++ b/src/components/DropdownMenu.svelte
@@ -10,7 +10,6 @@
   export let title = null
   export let width = '120px'
   export let visible = false
-  export let disabled = false
   
   function toggleShow (event) {
     event.stopPropagation()
@@ -51,7 +50,11 @@
     <ul>
       {#each items as item}
         <li>
-          <button on:click={item.onClick} disabled={disabled}>
+          <button 
+            on:click={item.onClick} 
+            title={item.title}
+            disabled={item.disabled}
+          >
             {item.text}
           </button>
         </li>
diff --git a/src/components/JSONEditor.svelte b/src/components/JSONEditor.svelte
index 464e1a4..4b53ef8 100644
--- a/src/components/JSONEditor.svelte
+++ b/src/components/JSONEditor.svelte
@@ -1,11 +1,10 @@
 <script>
   import { tick } from 'svelte'
   import {
-    append,
     duplicate,
-    insertBefore,
-    removeAll,
-    replace
+    insert,
+    createNewValue,
+    removeAll
   } from '../logic/operations.js'
   import {
     STATE_EXPANDED,
@@ -18,7 +17,8 @@
   import {
     createPathsMap,
     createSelectionFromOperations,
-    expandSelection
+    expandSelection,
+getParentPath
   } from '../logic/selection.js'
   import { isContentEditableDiv } from '../utils/domUtils.js'
   import {
@@ -34,6 +34,7 @@
   import jump from '../assets/jump.js/src/jump.js'
   import { expandPath, syncState, getNextKeys, patchProps } from '../logic/documentState.js'
   import Menu from './Menu.svelte'
+import { isObjectOrArray } from '../utils/typeUtils.js';
 
   let divContents
   let domHiddenInput
@@ -150,42 +151,10 @@
     if (selection && clipboard) {
       console.log('paste', { clipboard, selection })
 
-      function createNewSelection (operations) {
-        const paths = operations
-          .filter(operation => operation.op === 'add')
-          .map(operation => parseJSONPointer(operation.path))
+      const operations = insert(doc, state, selection, clipboard)
+      const newSelection = createSelectionFromOperations(operations)
 
-        return  {
-          paths,
-          pathsMap: createPathsMap(paths)
-        }
-      }
-
-      if (selection.beforePath) {
-        const parentPath = initial(selection.beforePath)
-        const beforeKey = last(selection.beforePath)
-        const props = getIn(state, parentPath.concat(STATE_PROPS))
-        const nextKeys = getNextKeys(props, beforeKey, true)
-        const operations = insertBefore(doc, selection.beforePath, clipboard, nextKeys)
-        const newSelection = createSelectionFromOperations(operations)
-
-        handlePatch(operations, newSelection)
-      } else if (selection.appendPath) {
-        const operations = append(doc, selection.appendPath, clipboard)
-        const newSelection = createSelectionFromOperations(operations)
-
-        handlePatch(operations, newSelection)
-      } else if (selection.paths) {
-        const lastPath = last(selection.paths) // FIXME: here we assume selection.paths is sorted correctly, that's a dangerous assumption
-        const parentPath = initial(lastPath)
-        const beforeKey = last(lastPath)
-        const props = getIn(state, parentPath.concat(STATE_PROPS))
-        const nextKeys = getNextKeys(props, beforeKey, true)
-        const operations = replace(doc, selection.paths, clipboard, nextKeys)
-        const newSelection = createSelectionFromOperations(operations)
-
-        handlePatch(operations, newSelection)
-      }
+      handlePatch(operations, newSelection)
     }
   }
 
@@ -193,6 +162,8 @@
     if (selection && selection.paths) {
       console.log('duplicate', { selection })
 
+    // TODO: move this logic inside duplicate()
+
       const lastPath = last(selection.paths) // FIXME: here we assume selection.paths is sorted correctly, that's a dangerous assumption
       const parentPath = initial(lastPath)
       const beforeKey = last(lastPath)
@@ -202,17 +173,35 @@
       const operations = duplicate(doc, selection.paths, nextKeys)
       const newSelection = createSelectionFromOperations(operations)
 
-      console.log('newSelection', newSelection)
       handlePatch(operations, newSelection)
     }
   }
 
-  function handleInsert() {
-
+  /**
+   * @param {'value' | 'object' | 'array' | 'structure'} type
+   */ 
+  function handleInsert(type) {
     if (selection != null) {
-      console.log('insert', { selection })
+      console.log('insert', { type, selection })
 
-      // TODO: impelemnt insert
+      const value = createNewValue(doc, selection, type)
+      const values = [
+        { 
+          key: 'new', 
+          value
+        }
+      ]
+      const operations = insert(doc, state, selection, values)
+      const newSelection = createSelectionFromOperations(operations)
+
+      handlePatch(operations, newSelection)
+
+      if (isObjectOrArray(value)) {
+        // expand the new object/array in case of inserting a structure
+        operations
+          .filter(operation => operation.op === 'add')
+          .forEach(operation => handleExpand(parseJSONPointer(operation.path), true, true))
+      }
     }
   }
 
@@ -391,7 +380,7 @@
       }
       if (combo === 'Ctrl+Insert' || combo === 'Command+Insert') {
         event.preventDefault()
-        handleInsert()
+        handleInsert('structure')
       }
       if (combo === 'Escape') {
         event.preventDefault()
@@ -444,6 +433,8 @@
     searchText={searchText}
     searchResult={searchResult}
     bind:showSearch
+
+    doc={doc}
     selection={selection}
     clipboard={clipboard}
     
@@ -451,6 +442,7 @@
     onCopy={handleCopy}
     onPaste={handlePaste}
     onDuplicate={handleDuplicate}
+    onInsert={handleInsert}
     onUndo={handleUndo}
     onRedo={handleRedo}
 
diff --git a/src/components/Menu.svelte b/src/components/Menu.svelte
index bbcc4f5..13438d2 100644
--- a/src/components/Menu.svelte
+++ b/src/components/Menu.svelte
@@ -3,10 +3,13 @@
   import { faCut, faClone, faCopy, faPaste, faSearch, faUndo, faRedo, faPlus } from '@fortawesome/free-solid-svg-icons'
   import SearchBox from './SearchBox.svelte'
   import DropdownMenu from './DropdownMenu.svelte'
+  import { getParentPath } from '../logic/selection'
+  import { getIn } from '../utils/immutabilityHelpers'
 
   export let searchText
   export let searchResult
   export let showSearch = false
+  export let doc
   export let selection
   export let clipboard
   export let historyState
@@ -15,6 +18,7 @@
   export let onCopy
   export let onPaste
   export let onDuplicate
+  export let onInsert
   export let onUndo
   export let onRedo
 
@@ -24,6 +28,7 @@
 
   $: hasSelection = selection != null
   $: hasSelectionContents = selection != null && selection.paths != null
+  $: hasSelectionWithoutContents = selection != null && selection.paths == null
   $: hasClipboardContents = clipboard != null && selection != null
 
   function handleToggleSearch() {
@@ -36,33 +41,36 @@
   }
 
   function handleInsertValue () {
-    console.log('TODO: insert value')
+    onInsert('value')
   }
 
   /** @type {MenuDropdownItem[]} */
-  const insertItems = [
+  $: insertItems = [
     {
-      text: "Insert value",
+      text: 'Insert value',
+      title: 'Insert a new value',
       onClick: handleInsertValue,
+      disabled: !hasSelectionWithoutContents,
       default: true
     },
     {
-      text: "Insert object",
-      onClick: () => {
-        console.log('TODO: insert object')
-      }
+      text: 'Insert object',
+      title: 'Insert a new object',
+      onClick: () => onInsert('object'),
+      disabled: !hasSelectionWithoutContents
     },
     {
-      text: "Insert array",
-      onClick: () => {
-        console.log('TODO: insert array')
-      }
+      text: 'Insert array',
+      title: 'Insert a new array',
+      onClick: () => onInsert('array'),
+      disabled: !hasSelectionWithoutContents
     },
     {
-      text: "Insert structure",
-      onClick: () => {
-        console.log('TODO: insert structure')
-      }
+      text: 'Insert structure',
+      title: 'Insert a new item with the same structure as other items. ' +
+        'Only applicable inside an array',
+      onClick: () => onInsert('structure'),
+      disabled: !hasSelectionWithoutContents
     }
   ]
 </script>
@@ -107,13 +115,12 @@
   <DropdownMenu 
     items={insertItems} 
     title="Insert new value (Ctrl+Insert)"
-    disabled={!hasSelection}
   >
     <button 
       class="button insert"
       slot="defaultItem" 
       on:click={handleInsertValue}
-      disabled={!hasSelection}
+      disabled={!hasSelectionWithoutContents}
     >
       <Icon data={faPlus} />
     </button>
diff --git a/src/logic/operations.js b/src/logic/operations.js
index 2c55f4a..2d829e5 100644
--- a/src/logic/operations.js
+++ b/src/logic/operations.js
@@ -1,7 +1,11 @@
-import { first, initial, last, pickBy } from 'lodash-es'
-import { getIn } from '../utils/immutabilityHelpers'
-import { compileJSONPointer } from '../utils/jsonPointer'
-import { findUniqueName } from '../utils/stringUtils'
+import { first, initial, isEmpty, last, pickBy, cloneDeepWith } from 'lodash-es'
+import { STATE_PROPS } from '../constants.js'
+import { getNextKeys } from '../logic/documentState.js'
+import { getParentPath } from '../logic/selection.js'
+import { getIn } from '../utils/immutabilityHelpers.js'
+import { compileJSONPointer } from '../utils/jsonPointer.js'
+import { findUniqueName } from '../utils/stringUtils.js'
+import { isObjectOrArray } from '../utils/typeUtils.js'
 
 /**
  * Create a JSONPatch for an insert operation.
@@ -229,6 +233,66 @@ export function duplicate (json, paths, nextKeys) {
   }
 }
 
+export function insert (doc, state, selection, values) {
+  if (selection.beforePath) {
+    const parentPath = initial(selection.beforePath)
+    const beforeKey = last(selection.beforePath)
+    const props = getIn(state, parentPath.concat(STATE_PROPS))
+    const nextKeys = getNextKeys(props, beforeKey, true)
+    const operations = insertBefore(doc, selection.beforePath, values, nextKeys)
+    
+    return operations
+  } else if (selection.appendPath) {
+    const operations = append(doc, selection.appendPath, values)
+
+    return operations
+  } else if (selection.paths) {
+    const lastPath = last(selection.paths) // FIXME: here we assume selection.paths is sorted correctly, that's a dangerous assumption
+    const parentPath = initial(lastPath)
+    const beforeKey = last(lastPath)
+    const props = getIn(state, parentPath.concat(STATE_PROPS))
+    const nextKeys = getNextKeys(props, beforeKey, true)
+    const operations = replace(doc, selection.paths, values, nextKeys)
+    
+    return operations
+  }
+}
+
+export function createNewValue (doc, selection, type) {
+  switch (type) {
+    case 'value': 
+      return ''
+    
+    case 'object': 
+      return {}
+    
+    case 'array': 
+      return []
+
+    case 'structure': 
+      const parentPath = getParentPath(selection)
+      const parent = getIn(doc, parentPath)
+
+      if (Array.isArray(parent) && !isEmpty(parent)) {
+        const jsonExample = first(parent)
+        const structure = cloneDeepWith(jsonExample, (value) => {
+          return isObjectOrArray(value)
+              ? undefined // leave as is
+              : ''
+        })
+
+        console.log('structure', jsonExample, structure)
+
+        return structure
+      } else {
+        // no example structure
+        return ''
+      }
+
+    default: ''
+  }
+}
+
 /**
  * Create a JSONPatch for a remove operation
  * @param {Path} path
diff --git a/src/logic/selection.js b/src/logic/selection.js
index 38d26c3..b87f749 100644
--- a/src/logic/selection.js
+++ b/src/logic/selection.js
@@ -1,4 +1,4 @@
-import { isEqual } from 'lodash-es'
+import { first, initial, isEqual } from 'lodash-es'
 import { STATE_PROPS } from '../constants.js'
 import { getIn } from '../utils/immutabilityHelpers.js'
 import { compileJSONPointer, parseJSONPointer } from '../utils/jsonPointer.js'
@@ -65,6 +65,26 @@ export function expandSelection (doc, state, anchorPath, focusPath) {
   throw new Error('Failed to create selection')
 }
 
+/**
+ * 
+ * @param {Selection} selection 
+ * @return {Path} Returns parent path
+ */
+export function getParentPath (selection) {
+  if (selection.beforePath) {
+    return initial(selection.beforePath)
+  }
+
+  if (selection.appendPath) {
+    return selection.appendPath
+  }
+
+  if (selection.paths) {
+    const firstPath = first(selection.paths)
+    return initial(firstPath)
+  }
+}
+
 /**
  * @param {JSONPatchDocument} operations
  * @returns {MultiSelection}
diff --git a/src/logic/selection.test.js b/src/logic/selection.test.js
index 5ac5cce..0197d06 100644
--- a/src/logic/selection.test.js
+++ b/src/logic/selection.test.js
@@ -1,5 +1,5 @@
 import assert from 'assert'
-import { expandSelection } from './selection.js'
+import { expandSelection, getParentPath } from './selection.js'
 import { syncState } from './documentState.js'
 
 describe ('selection', () => {
@@ -65,4 +65,14 @@ describe ('selection', () => {
       ['obj', 'arr']
     ])
   })
+
+  it('should get parent path from a selection', () => {
+      assert.deepStrictEqual(getParentPath({ beforePath: ['a', 'b']}), ['a'])
+      assert.deepStrictEqual(getParentPath({ appendPath: ['a', 'b']}), ['a', 'b'])
+      assert.deepStrictEqual(getParentPath({ paths:[
+        ['a', 'b'],
+        ['a', 'c'],
+        ['a', 'd']
+      ]}), ['a'])
+  })
 })
diff --git a/src/types.js b/src/types.js
index 162b830..ecf5040 100644
--- a/src/types.js
+++ b/src/types.js
@@ -80,5 +80,6 @@
  * @typedef {Object} MenuDropdownItem
  * @property {string} text
  * @property {function} onClick
+ * @property {string} [title=undefined]
  * @property {boolean} [default=false]
- **/ 
+ */